Bottom line? Considerhiring additional customer service staff to meet the holiday sales crush if youhaven’t done so already. 4. Incorporate Your Brand’s Values Into Your HolidayMarketing CampaignSince 2019, Googlesearches for “support local businesses” have grown by over 20,000%. Butconsumers aren’t just looking to buy locally — they also want to supportpurpose-driven, Black-owned, AAPI-owned, women-led, environmentally conscious,and LGBTQIA2S+-friendly businesses.
This coincides with aperiod when consumers are more likely to make emotional purchase Chinese Overseas Canada Number Data decisions.According to a survey by Quantum Metric, two in three consumers expect the 2021holiday season to be more meaningful; it’s the first time in nearly two yearsthat many have been with family.
As a result, morethan half of shoppers seek gifts representing a personal connection with therecipient. “With emotions high, retailers need to create digital experiencesthat are personalized and intuitive,” Mario Ciabarra, CEO of Quantum Metric,said in a press release.a portion of their purchase to be donated instead of receiving a percentageoff? Does your company value time off with friends and family, and is it closedon Thanksgiving and Black Friday? Share what makes you, you.
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