How to Generate Leads online without Landing Page using the Google Ads Lead Form

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Campaigns with the aim of generating contacts, or also called Lead generation campaigns , are designed with the aim of collecting contacts from potential customers or users of our service.In general, therefore, the main objective of a lead generation campaign is to fill out an online form . Whatever the activity or business we are dealing with, whether it is the distribution of magnetotherapy devices or the transport of parcels with rapid delivery - setting up a lead acquisition campaign can prove to be an excellent strategy for obtaining valuable information on potential customers and establish initial contact with them.


Google Ads: an ever-evolving ecosystemGoogle Ads is a constantly Special Data evolving ecosystem where innovations are the order of the day. In fact, Big G strives to integrate new features to enrich the experience of its advertisers. Yes, because Google's advertising platform is becoming more and more effective for those businesses whose objective is generating leads .In fact, since mid-October, those who manage campaigns on Google Ads have found a new ally, lead form extensions .What are Lead Form ExtensionsThe latest arrivals from Google present themselves as new ad extensions designed specifically for those involved in lead generation . As the name suggests, lead form extensions function as an authentic form that captures user data without having to remove it from search results.In short, it converts directly on the Serp, interesting right?






The great thing is that if the user is logged in to Google when he opens the form he will find the fields filled in with all his data already entered .The new extensions are only available for Search campaigns and only show on mobile and tablets . Furthermore, they can only be set at campaign level . There are also restrictions for some sectors such as adult, gambling, pharmaceuticals, and alcohol. As with all other extensions, you must be careful when using trademarks in the text, under penalty of limitation.Google's intention is the same that led to the introduction of call extensions and call-only campaigns : to generate a contact, a conversion without necessarily having to go through the website .