Social networks for industry: is it really worth it?

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If the internet makes it possible to be connected with the world in real time, social networks have transformed the way we communicate personally, in groups and also professionally.

Social networks, therefore, are powerful marketing tools for com Chinese Overseas Asia Number Data panies to find their audience and showcase their brand in a more personalized and attractive way.

With some peculiarities, they are a channel with great potential for industries.

Digital in 2018: The Americas revealed, in a study carried out, that 62% of the Brazilian population is active on social networks and that 58% of these users have already used search services to find services or products via the internet.

This shows that millions of people and companies daily seek solutions to their problems. It also points out the need for industries, as well as other segments, to have a presence on social media to be where the customer is.

In this article we will present in detail the importance of social networks for the industry and its benefits based on a well-defined marketing strategy, keep reading and don't miss out!

The importance of social networks for industry
There is no way to close your eyes to the importance that social networks have in today's society.

There are 3.4 billion users connected around the world, exchanging information and experiences.

This audience includes business owners, executives, buyers, technicians and engineers who make purchasing decisions.

Social networks serve as agents of interactivity between people, and today between companies too, and the tendency is for them to grow more and more.

In this way, they became decision makers to help at the time of purchase.

Industries need to invest in strategic digital marketing campaigns and social networks cannot be left out, as that is where their audience is.

Instagram, LinkedIn, Facebook and YouTube are just examples that cannot be left out. These channels are tools with extremely high reach and allow you to promote products and services in an attractive and dynamic way.



Did you know that, on average, each social network user stays connected for 116 minutes daily ? And during this period are there possibilities for your company to be known and, consequently, attract customers?

With this data, it is easy to understand that being online means having a full-time presence in the world.

In addition to all this potential reach, some other advantages deserve to be highlighted.

Greater visibility for your brand
Showcasing the industry through social networks such as Instagram , LinkedIn, Twitter, Facebook and YouTube are ways to establish a presence and, above all, gain credibility.

To do this, you need to establish intelligent strategies to reach your audience and be remembered.

Institutional videos, for example, showing the vision and mission of your industry, in a creative way and involving your employees, are ways to win over the public. These videos can be on various social networks.

Just don't forget that, in some way, your video needs to bring knowledge to your audience so it doesn't become just entertainment content.