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Receiving a fine of to thousand rubles based on Article of the federal law “On Advertising.” Engagement Attracting new subscribers is half the battle. It is more difficult to maintain their interest in the newsletter and move them further along the funnel. Here's what's important to consider: Use welcome emails . They can tell you more about the team, the topics of the next letters and the benefits for the reader. If you promised a bonus for signing up, the first email should contain a link to the gift.

TrendFox's welcome newsletter contains letters about what PR seo expate bd is and why companies need it. Each is written on behalf of the company’s co-founder Olga Pavlikova in the format of a literary story. Such letters help to understand a complex product (PR services) and reduce the boundary between the brand and the potential client. It is important that the letters are sincere and useful to the reader, because falsehood and boasting can be read immediately.



Personalize messages based on the user . We are talking about segmenting subscribers by interests, order history and interaction with the brand. Let's take a sporting goods store. If a person regularly buys products for yoga and Pilates, then a letter with promotions on mats, clothes for classes or a selection for meditation will come in handy, which cannot be said about products for boxing or fishing. Automatic messages help personalize your newsletter. For example, the user left the order page. A couple of hours later he receives an email reminder about his unpaid cart.