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SEO or search engine optimization has been on the market for a while, it means to optimize the codes and content of your site to increase the chances of being seen in search engines and get a better ranking. Customers always ask about SEO. As you know, ranking well in search engines is still as important as ever. But Google's algorithms changed, and Google, which is important for marketing and affects the decisions we make. But do you think that getting a good rank is enough? Everyone wants to drive traffic to their site. But what happens when this traffic reaches your site? Digital marketing priorities This is where many companies lack planning and ideas. These days, a good website should be like a source of information for its audience. These contacts are not always potential customers.
But a mixture of: Potential customers Current customers Your telephone number list fans and incentives are. That: Each of these groups wants something from you You also want each of these to do something. The common part of these two is digital marketing priorities. If you just write something for the sake of writing something, it is useless. So, the strategy of writing content to get a better rank is a useless strategy. I can argue with you that this was useless not only now but also before. Functional content I read in a marketing book that said, the important thing in creating content is not quality or quantity. Rather, it is practical. The content you write must pursue a goal or solve a problem in order to be called useful content.

In the book that I mentioned, there was a topic called "content shock" that many commercial companies are facing today. Content shock means that a company with a lot of experts releases new content every day, but its content is no different from the content of an ordinary person. In fact, special traffic never enters the site because of those contents. Because there are so many similar contents that they get lost in it. The problem with SEO is the same. Google categorizes content. You have to be different to be seen. Spend money and have media for yourself How do you want to drive traffic to your site in a digital world full of various content? There are two ways, you can pay for it and buy it, and you can get it. Get the media. Share your content on social media. Buy media, advertise on social media, traditional and banner ads, etc. These days, traffic is more than just writing content and building keywords.
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