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Best free and paid social media analytics tools available. Free eBook - How to Become a Social Media Manager Download . Social Media Expertise It may seem obvious, but a Social Media Manager needs to have great social media skills! Although these can be learned over time through research and experimentation, if you’re aiming for a job at a large company, you’ll need a few years of experience under your belt. The type of knowledge you’ll need to outshine your competitors includes: Knowing what type of content works best on what platform Understanding the different days and times and days that work best on each platform Understanding how to optimize platform-specific content Knowledge of social media analytics and performance Ability


to engage an audience using the best free audience listening tools The graphic below from 'The  Content Benchmarks Report' shows the types of content that marketers believe are the most engaging and help to achieve their social media goals. Most B2B Email List engaging social media content types Most engaging social media content types Resources to ground your social media expertise Practical Social Media Strategy - Listen to Julie Atherton, founder and managing director of the UK marketing consultancy Small Wonder. talk about how to create a successful strategy. How to Choose the Best Social Media Channels for Your Business - How can you craft an effective social media strategy when you don’t know which channels to choose? . Budgeting It’s





important for a Social Media Manager to understand how to plan and manage a budget across social networks for organic and paid media. The types of things you need to budget for include: Content creation - Do you need to budget for a freelancer or external content creator? Influencers - If you’re using influencers, have you put aside a budget for sponsorship or the cost of the partnership? Paid media - You will need to allocate spending for paid media across networks depending on your audience and engagement levels Software and tools - Budget for any tools or software for data analysis or social listening Your budget .