|
LinkedIn is the best platform for B2B targeting in the PPC space, bar none.In recent years, LinkedIn has become a more popular destination for users to consume content. Rather than seeing what your great aunt ate for lunch on Facebook or hearing someone yell about politics on Twitter, you can check LinkedIn to see what your contacts are up to and what topics are trending in your industry.
For advertisers, the targeting options allow you to zoneb in on just about any part Egypt Phone Number List of your audience’s profile, and since the platform also has many benefits for their users, it’s in their best interest to keep their profiles up to date.That’s why LinkedIn is the place to be if you want to generate higher quality B2B leads. But, if that’s your goal, you need to know that not all strategies are created equal.LinkedIn lead generation ad exampleHere, I want to talk about LinkedIn Lead Generation Ads and some best practices for you to leverage in your account. Let’s dive in!1. Have something valuable to offerThis is the biggest issue I see with advertisers on LinkedIn.

Every business thinks what they have to offer is amazing—and I’m sure your product or service absolutely is. But that doesn’t mean it’s appealing for someone to start hard selling you on their offerings without generating any type of connection with you.I’m sorry, but a demo for your software to a cold prospecting audience likely isn’t going to do well with LinkedIn advertising.If the content or offer you have isn’t important, no one is going to want it no matter what type of campaign you’re using. So you need to make sure you can offer something of value to your prospects.LinkedIn lead generation ad with ebook offerThis could be anything from an industry report to a rundown of common issues your customer base faces and how to solve them.
|
|