EasyJet wanted to honor

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The brand does not confirm this, but it cannot say that it does not work either! But personalizing the Starbucks experience doesn't stop there. The brand also offers an app that collects user data to recommend personalized offers and products for each person. More than that, the app is integrated with Starbucks' rewards program. Then there is also a gamification experience for users, who can accumulate points and exchange for products, prizes and discounts. 8. TostaRica And we cannot leave aside this great Personalized Marketing campaign that TostaRica carried out, captivating children and adults.


completely planned way. It all started with a contest in which a child's drawing Croatia Phone Number List could be the one on the cookies. So far so good, a classic idea to generate engagement, only after they saw the acceptance it had, they made it a differential. That's right, cookies that delight children and adults and present themselves as the best personalized gift! A service that allows you to buy personalized TostaRica cookies made with a drawing or photograph of the client. 9. EasyJet EasyJet is a low-cost airline in Europe. Thousands of people take flights with the company on business trips, tourism, studies and the most diverse purposes.





There are several moments that customers spend with the airline. Therefore, in 07, on its twentieth anniversary, EasyJet wanted to honor its customers by carrying out a campaign to delight them, remembering those moments. And there's nothing better than using data to create a personalized and valuable experience, right? To do this, the brand invested in the creation of personalized emails, with text, images and dynamic links, which varied according to the data recorded for each client. The email showed the customer's history with the brand, data on their travel behavior and personal recommendations for future trips, with an emotional and attractive touch.