What if we paused and asked ourselves

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Perhaps we are so focused on what we want to talk about we forget we want to engage them in two way conversations  what do customers want to talk about How do we get them engaged in two way conversations Is what we want to talk about interesting and important to them If not then we are wasting their and our time Are we interested in what they want to talk about If not we are wasting their and our time If we are interested in what they want to talk about can we hold up our end of the conversation


What will the customer learn what will we learn as a result of talking with them Is that important to each of us If each of us isnt learning something new then we arent having as impactful discussions as we should If each of us isnt learning something we care India Phone Number about then we are have the wrong conversations Our job is to talk to our customers to engage them to help them identify and address problems and opportunities to help them imagine new possibilities to help them grow and achieve





We seem remarkably unskilled a talking to our customers Action Item For the next conversations you have with prospects or new customers dont talk about what you sell even if they ask you Focus your conversation on them what they care about what their problems are what they want to achieve Once you have gone through that discussion which may take several meetings they will ask how you can help and you will know specifically how you can helpProduct labels are a consistent feature across all industries.