A Step-by-Step Guide First thing’s first: to remarket using Gmail ads

mdimranhasan409

Gmail remarketing turns two sections of the Gmail inbox—the Social and Promotions tabs— into placements for your remarketing ads. email remarketing with gmail ads If your product or service has an elongated sales process, you’re probably using some kind of email nurture program; in the event your messages are hitting one of these ancillary tabs, they might be going unread. Gmail remarketing allows you to push your message above the fray, into a special segment of the inbox. It’s a very exclusive placement (there are only two spots) that can be used to capture net-new leads or, for our purposes, convince existing prospects to pull the trigger. Anatomy of a Gmail ad Gmail ads are unique among Google Ads creative formats in they they have two distinct forms, each of which is made up of multiple customizable components.

A collapsed Gmail ad can consist of: Your logo The name of your business Benin WhatsApp Number Subject line Brief, 100-character description Display URL They look a little something like this: collapsed gmail ad for email remarketing Where remarketing is concerned, you’re going to want to ensure that your subject line and description relate to a) a prospect’s familiarity with your brand and b) the next action you’d like them to take. The degree of subtlety is totally up to you. If you’ve remarketed elsewhere, this is nothing new (think back to that New Balance banner ad). Now for the good stuff. The expanded Gmail ad is far more aesthetically appealing than its collapsed counterpart.





Think of it as an opportunity to introduce bigger, better Display creative into your remarketing funnel: expanded gmail ad for email remarketing There are a few other formats available (single or multi-product promos, catalogue creative) but, by and large, when you see a Gmail ad its expanded creative will come in the form of a single, static image. Expanded Gmail ads are comprised of: Headline Description Business Name Image Call-to-action button With so many customizable components, crafting Gmail ad creative can be a bit of an undertaking. This was, to some extent, what kept many smaller businesses from adopting Gmail ads as part of their PPC strategy. The ability to take remarketing to the inbox, however, has turned that sentiment on its head. There’s no excuse not to give it a shot. With that, it’s time to talk shop. Email Remarketing with Gmail Ads.