So this best practice tip is a truth

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Screenshot of paid search results Used location extension with review (yellow stars) Myth or truth – what are the real benefits of ad extensions? The answer to this question is complex. You can only evaluate the display and performance of ad extensions to a limited extent. It is possible to view the number of impressions, clicks and conversions of ads with a specific ad extension. But what we don't learn from Google is: Which ad extension was shown together with which other ad extensions? Which combination of ad extensions worked best in terms of click-through rate and conversion rate? My assessment of this is: The use of well-thought-out ad extensions makes sense.


However, it may well be that some expansions do not make sense due to Special Data the company's positioning. Here is an example of this: For an e-commerce shop whose price is usually significantly higher than that of its competitors, a price increase makes no sense. The time required to create the extensions should also be within reasonable limits. My recommendation here is: At least two to three useful ad extensions make more sense than an account where all extensions are blindly used. #5: The more ad copy, the better? Image with spaceships Google recommends enabling three to four ad texts per ad group . Screenshot from Google Ads interface Responsive Search Ads (RSA) is still in beta status.




With responsive search ads currently available in beta in some AdWords accounts, this recommendation will change. Here you no longer use ad text as a whole, but can enter headings, descriptions and paths separately and Google then puts the ad text together itself. However, responsive search network ads have not yet been fully rolled out. You can quickly check whether your AdWords account is already activated for RSA (Responsive Search Network Ads). To do this, go to the ad level in the AdWords interface and click on the “+”. Does the selection “Responsive Search Network Ad (Beta)” appear here? Then you can create your first RSA straight away.