Google recommends getting links organically

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It is the middle ground between white hat and black hat SEO. It is technically legal, but risky. Does it work? Yes, it could work for you if done the right way. It is generally not recommended to use some of these techniques because they have a manipulative nature like black hat SEO, but in essence does not violate Google’s guidelines. Because of that, there are still risks of getting penalized by Google. But when done the right way, you could reap benefits similar to white hat SEO strategies.

Gray hat SEO is more common than you think. For example, (i.e., publish great content and get people to link to your content). In a perfect world, that would work just fine. But in reality, you would still need to pull out some stuff from your bag of tricks to get some CY Lists links to your new content. Is gray hat SEO still worth doing? My answer would be yes, but as mentioned—with moderation and proper execution. Here are some gray hat SEO techniques that people are still doing: Domain grabbing Domain grabbing is the process of buying expired domains and linking it to your website. This practice is popular for those who want to improve their backlink profiles fast and easy and accelerate the process of ranking.





Usually, domain grabbing involves buying old domains that already have good backlink profiles and established authority. This strategy works best if the old content of the old domains is relevant to your website’s niche. But if you plan on buying random domains without checking if their link profiles are good, it could do more harm to your website. The process is pretty simple; check if the expired domain has good backlinks using Ahrefs, buy the domain, then do a 301 redirect of the whole domain to your website. Link building in Web 2.0 sites Today, most of the websites on the internet are what we call Web 2.0 sites.